I know. Everybody keeps saying that we will not change anything by scaring people. But how do YOU feel when you read the special issue in the Proceedings of Natural Academy of Sciences on tipping elements?

Don’t scare people. Instead, make them curious, enthusiastic, encourage their sense of worth, but most of all point out their ability to make money. If people can make money off the business of climate change and clean energies, then they will for sure be enthusiastic to act.

Ok. Great. So that’s what many people are doing. They make money. They fly all over the world to make even more money. To safe ourselves from ourselves. And we feel good because we do good things for the sake of future generations AND make money (well, I guess some do, I still have to learn that trick).

So now here comes the crux. What if we are fooling ourselves? What if we are [mehr...]